It’s all too easy to make basic errors when preparing to send email campaigns. Ever forgot to change placeholder links or uploaded the wrong images? These small mistakes can have a massive effect on the success of your email, so we’ve prepared a short checklist to work through before sending email campaigns. Read more…
Managing Email Marketing Campaigns in a Multi-brand Environment
Many businesses need to manage email campaigns for multiple brands or business units. These could be large acquisitive businesses, consumer goods manufacturers, media owners and many others.
Typically, managing email in a multi brand or business environment can be tricky to administer.
Feature Development: Activity Monitor
Within the neteffekt solution our clients have always been able to monitor mail server activity and now we’ve expanded that area to become an fully featured activity monitor. The new area features a real-time feed of opens, clicks, email replies, events triggered, social shares, FBL complaints and opt-outs providing a very simple yet extremely powerful way of managing campaign response.
Inbox Placement and Engagement Metrics
Senders of email will have noticed changes to the way in which ISPs (particularly AOL, Yahoo!, Hotmail and Google) are filtering email messages and in turn how it’s affecting the number of emails actually getting to the inbox. It’s pretty obvious that not-so-legitimate senders are always looking for ways to ‘trick’ ISPs and as a result filtering rules and techniques are changing all the time to tighten things up.
Read more…
Changing Email Marketing Service Provider
Moving to neteffekt as your email marketing service provider may well be the sort of thing that makes you nervous when you think about how it might affect the service you’re providing to your clients but in reality it can be a really simple task that can be implemented quickly without any issue.
Even in the scenarios where your email requirements are over and above what your current providers solution can deliver, you’re not happy with the service or support you are being given or you’re looking to make use of newer and more innovative features that will help to increase user engagement you may still be concerned about delivery issues, sender reputation, productivity loss, integration and the task of learning how to use a new solution.
It’s unlikely that a decision to switch to neteffekt will be taken lightly but here are five considerations that should help make the decision an easier one for you.
Read more…
White Label Email Marketing Solution Overview & Benefits
Businesses that provide email marketing as part of the service offering, use email marketing for managing multiple clients, multiple internal email projects or wish to resell as a self-service application can gain an advantage and see the benefits in the neteffekt solution.
We have hundreds of clients worldwide of all different types ranging from design agencies, marketing agencies, list brokers, digital publishers, multi-brand and multi-departmental businesses, corporate companies and many more. Across the different types of businesses there’s a wide range reasons why they are attracted to and stick with neteffekt but one common factor is the white label aspect.
White label, sometimes called ‘private label’, means in summary that we provide hosted software as a service (SaaS) email marketing solutions that feature a way of hiding the fact the software is developed by neteffekt.
Read more…
Categories
- Alerts | 1
- Email Marketing | 7
- Features | 1
- Links | 5
- Resources | 8
Archives
- December 2011
- November 2011
- October 2011
- September 2011
- May 2011
- April 2011
- March 2011
- January 2011
- December 2010
- October 2010
- September 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
Feed