<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>neteffekt Blog &#187; Features</title>
	<atom:link href="http://www.neteffekt.com/blog/category/features/feed" rel="self" type="application/rss+xml" />
	<link>http://www.neteffekt.com/blog</link>
	<description>Email marketing news</description>
	<lastBuildDate>Fri, 02 Mar 2012 14:13:35 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Managing Email Marketing Campaigns in a Multi-brand Environment</title>
		<link>http://www.neteffekt.com/blog/features/managing-email-marketing-campaigns-in-a-multi-brand-environment</link>
		<comments>http://www.neteffekt.com/blog/features/managing-email-marketing-campaigns-in-a-multi-brand-environment#comments</comments>
		<pubDate>Mon, 28 Nov 2011 15:49:49 +0000</pubDate>
		<dc:creator>Adi Toal</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[white label]]></category>

		<guid isPermaLink="false">http://neteffekttest.co.uk/blog/?p=130</guid>
		<description><![CDATA[Many businesses need to manage email campaigns for multiple brands or business units. These could be large acquisitive businesses, consumer goods manufacturers, media owners and many others. Typically, managing email in a multi brand or business environment can be tricky to administer. Some common problems we have come across that digital/email marketing personnel have to [...]]]></description>
			<content:encoded><![CDATA[<p>Many businesses need to manage email campaigns for multiple brands or business units. These could be large acquisitive businesses, consumer goods manufacturers, media owners and many others.</p>
<p>Typically, managing email in a multi brand or business environment can be tricky to administer.</p>
<p><span id="more-130"></span>Some common problems we have come across that digital/email marketing personnel have to contend with include:</p>
<ul>
<li>Allocating budget against sends</li>
<li>Keeping databases separate and managing opt outs for compliance</li>
<li>Aggregating results centrally and generating insights for future campaigns</li>
</ul>
<p>We designed Neteffekt specifically for running multiple clients, be they internal or external customers.  We help digital marketers overcome these common problems and many others.</p>
<p>For instance, Virgin Media use our solution across</p>
<ul>
<li><a href="http://www.virginmedia.co.uk/">www.virginmedia.co.uk</a></li>
<li><a href="http://www.virginmedia.com/player">www.virginmedia.com/player</a></li>
<li><a href="http://www.virginmedia.com/tvradio/on-demand">www.virginmedia.com/tvradio/on-demand</a></li>
<li><a href="http://www.virginmedia.com/broadband">www.virginmedia.com/broadband</a></li>
</ul>
<p>Specifically to manage opt outs and data collection from multiple sources.</p>
<p>Neteffekt comes with advanced functionality for the enterprise including powerful reporting, testing, social media, events triggers and API integration.</p>
<p>We do not charge for setting additional users or clients within the solution and the service is backed-up by a knowledgable and responsive support team in addition to the professional account management that comes as standard with neteffekt.</p>
<p>Compare us with our competitors here <a href="http://www.neteffekt.com/pricing">http://www.neteffekt.com/pricing</a> and why not take a take a tour <a href="http://www.neteffekt.com/tour/">http://www.neteffekt.com/tour/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.neteffekt.com/blog/features/managing-email-marketing-campaigns-in-a-multi-brand-environment/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

