Businesses that provide email marketing as part of the service offering, use email marketing for managing multiple clients, multiple internal email projects or wish to resell as a self-service application can gain an advantage and see the benefits in the neteffekt solution.
We have hundreds of clients worldwide of all different types ranging from design agencies, marketing agencies, list brokers, digital publishers, multi-brand and multi-departmental businesses, corporate companies and many more. Across the different types of businesses there’s a wide range reasons why they are attracted to and stick with neteffekt but one common factor is the white label aspect.
White label, sometimes called ‘private label’, means in summary that we provide hosted software as a service (SaaS) email marketing solutions that feature a way of hiding the fact the software is developed by neteffekt.
As an example, for a business that provides email marketing as a service to clients then it’s of great benefit to be able to manage them all within one solution, not only from a productivity point of view but also on the commercial side when taking into account aggregation and economies of scale.
The branding element of white label solutions gives the outward impression that it’s owned, developed and supported by the business and gives clients that use it great confidence in the service. When re-inforced with solution and client level branding of email domain names, click domain names, logos, css and other styling and personalisation features a white-label email marketing solution starts to make complete sense.
neteffekt’s multi-client white label solution enables you to maximise revenue generated through email marketing and to increase your profit margin. Firstly, through a simple monthly service fee that covers the entire solution and that avoids less cost effective individual clients contracts and saves you money. Added to increased revenue generation is better economies of scale because of the way in which we view all the clients set-up within the solution as just one service and therefore one invoice. There’s also the ability to control the features available to clients which is supported by detailed reporting on usage activity meaning the potential is there to significantly improve email marketing service profit margins and ensure that everything used by clients is billed for.
Managing multiple clients within one solution presents different challenges for things like managing IP addresses, integration, reporting amongst other things and none of which are a problem as the neteffekt solution handles them elegantly and with ease.
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