Case studies
CDS Global is a leader in subscription fulfilment services with the expertise, technology and flexibility needed for both consumer and business-to-business publishers
It's great working with the neteffekt team, the service and solution they provide to us is first class!
Matt Nichols
CDS Global
One of the services CDS Global provides is publication subscription fulfilment for more than 80 publishers worldwide including EMAP, Haymarket, Hachette and Reed Business Information.
Varying requirements across areas of the business and differences between projects dictated that client data had to be stored independently but data cleansing applied across clients.
CDS had the specific requirement to deliver multiple emails within a campaign to the same email address.
Providing this feature was the solution for CDS to be able to deliver subscription renewal emails and still manage opt-outs even though each address could potentially receive multiple emails.
Key features: Data management, integration & automation
Using the neteffekt solution CDS Global has been able to implement a system that automates the transfer of data into lists for use in email campaigns. Data is sent via the API from their internal systems for each of the 80+ clients. CDS Global clients effectively have their own API through secure authentication that identifies them and determines who the data is for and where to import it into.
A powerful feature of the neteffekt solution is the ability to extend the automation by being able to specify creative to automatically send to the users in the data transfer once imported. The deployment takes place automatically and the stats are wrapped up into a campaign report and presented as if it was done manually using the control panel.
Our API provides access to real-time reporting information which CDS Global utilise in order to merge email campaign delivery info and response metrics with the additional reporting data available through internal systems.