Case studies
Premier Inn are the UK's largest and fastest-growing hotel brand and Rapide are responsible for managing auto-responder messages delivered through interaction with various elements of their website including room bookings and cancellations
neteffekt work just like they are an integrated part of our team and have helped us in being able to provide a fantastic solution to Premier Inn
Ian Bourne
Project Manager, Rapide
Issues with the rigid nature and poor usability of Premier Inn's previous email solution provider made tasks like amending email content and imagery or the deployment of new auto-responders not only time consuming but also very costly.
Premier Inn had been encountering deliverability issues they were unable to track down as a result of the lack information in relation to SMTP log level delivery reports and sender reputation monitoring.
In order to improve the service to customers and increase productivity Premier Inn needed a solution that was easier to use, allowed for rapid deployment of changes and provided a greater level of detail in reporting.
Key features: Event triggered messaging & dynamic content
Rapide takes a feed of real-time data from the Premier Inn bookings and reservations system that gets pre-processed before being sent onto neteffekt via our API.
The information received in each individual request describes the user, provides further details such as name and address and also contains call-to-action related info such as hotel code.
Each event trigger request creates or updates the user and the additional information passed as part of the request is used for personalisation, dynamic content and custom tracking in the response email message or messages sent back to the user.
All individual requests and email messages are tracked and can be reported on over date range periods or at the user message level giving Premier Inn exactly what they need for dealing with customer support requests and in preparation for project review and planning meetings.
Vital details for over 600 of Premier Inn's hotels are stored as content snippets. When a hotel is booked its details are dynamically merged into the booking confirmation.
Including the address, contact details, map and downloadable Sat-nav co-ordinates help's Premier Inn's busy customers to find their hotel and reduces the hotel's no-show rate.
Targeted offers are stored as content snippets, which are dynamically merged on send. They take into account factors such as whether a customer has or hasn't booked a restaurant table.
This enables the customer to be dynamically targeted with most appropriate offers - helping Premier Inn sell extra services such as food and drink.