All the features needed to create, send and track different types of email marketing campaigns with speed, accuracy and efficiency

Web metrics integration enables tracking and monitoring of campaign ROI, conversion rate, revenue generated, page views, bounce rate and goals completed

Email campaigns

Deliver millions of digitally signed emails per hour and track real-time activity

No waiting time, send as many emails as required, on-demand, 365/24/7

Split A/B testing

Improve response rates with automated optimisation using A/B split testing

A/B split tests automatically optimise campaign response rates and have shown they produce higher rates of clicks and opens

Event triggered campaigns

Deploy multi-dimensional campaigns that do more than simply send an email

One campaign that enables automated sending of user-specific messages over a period of time

Web metrics

Integrate with Google Analytics, Omniture or any other web metrics package

Parameterised links within email templates that help you identify traffic and website call-to-action response rates

Custom tracking

Merge user data onto links to create customised tracking and integration with landing pages

Create personalised email links that when clicked can produce customised web page content and tracking

Reporting

Detailed real-time reports that give you instant access to all campaign related data all the way down to SMTP log level

Instantly track delivery, bounce, activity and auto-cleasing information and monitor mail server response and complaint rates

Targeting

Utilise campaign results and user interaction analysis to create focused and targeted segments of data

Accurately target follow-up campaigns with user data and activity stats