Event triggers enable automation of email content creation, email delivery, user profiling, forwarding of requests to other applications and notification of user interaction

Add another dimension to communication, tracking and targeting through website data capture, calls-to-action, email clicks and integration projects

Transactional messaging

Generate user-specific message content for auto-responders and automate scheduled email delivery

A dynamic approach to managing checkout transactions, online bookings, website data capture and any other call-to-action or 3rd party application activity

Multi-message scheduling

Plan and execute delivery of multiple user-specific messages over a period of time and create logic between event triggers that can cancel previously scheduled emails

Automate user-specific messaging plans and improve customer service by ensuring messages are always sent

Forwarding requests

Extend the reach of your email marketing using personalised HTTP requests that communicate with your other applications

When users interact request that other applications send SMS, update CRM records or anything else thats part of the campaign

User profiling

Tag users as they complete calls-to-action and trigger events then use this information later for targeting and placing of dynamic content

Use tagging to build email content automatically as campaigns are deployed and for targeting specific users

Trigger alert notifications

Create customised email alerts and be informed of key user activity to help you manage requests and improve customer service

Add to high-value or important calls-to-action such as 'Request a Test Drive'